Is Wall Street Bullish or Bearish on Procter & Gamble Stock?

Is Wall Street Bullish or Bearish on Procter & Gamble Stock?

Cincinnati, Ohio-based The Procter & Gamble Company (PG) provides branded consumer packaged goods worldwide. The company has a market cap of $375.6 billion and operates through five segments: Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine & Family Care, and offers conditioners, shampoos, styling aids, and treatments under the Head & Shoulders, Herbal Essences, Pantene, and Rejoice brands. 

PG stock has outperformed the broader market over the past year and in 2026. PG stock has grown 13.7% over the past 52 weeks and 16.8% YTD. In comparison, the S&P 500 Index ($SPX) has returned 13.5% over the past year and risen 12.3% in 2026.        

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Narrowing the focus, PG has lagged behind the State Street Consumer Staples Select Sector SPDR ETF’s (XLP) 21% rise over the past 52 weeks and its 18.4% increase this year. 

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On Oct. 22, PG stock rose 5.6% following the release of its better-than-expected Q1 2027 earnings. The company’s revenue for the quarter rose 4% from the prior year’s quarter to $23.2 billion and surpassed the Street’s estimates. Moreover, its adjusted EPS came in at $2.00 and also topped the consensus estimates. PG reiterated its full-year adjusted EPS guidance of $7 at the midpoint as well. 

For the current year, which ends in June 2027, analysts expect PG’s EPS to rise 1.5% to $6.99 on a diluted basis. It surpassed the consensus estimate in each of the last four quarters. 

PG has a consensus “Moderate Buy” rating overall. Of the 26 analysts covering the stock, opinions include 10 “Strong Buys,” four “Moderate Buys,” and 12 “Holds.”

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The configuration has grown slightly more bullish as the stock now has 10 “Strong Buy” ratings, compared to nine a month ago.    

On Oct. 26, Piper Sandler analyst Michael Lavery maintained a “Hold” rating for PG stock and raised its price target from $145 to $167. 

PG’s mean price target of $171.67 indicates a premium of 2.6% from the current market price. The Street-high target of $190 suggests a notable 13.6% upside potential.


On the date of publication, Aritra Gangopadhyay did not directly have a position in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.

 

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