How much a stock's price changes over time is important for most investors, since price performance can both impact your investment portfolio and help you compare investment results across sectors and industries.
The fear of missing out, or FOMO, also plays a factor in investing, especially with particular tech giants, as well as popular consumer-facing stocks.
What if you'd invested in eBay (EBAY) ten years ago? It may not have been easy to hold on to EBAY for all that time, but if you did, how much would your investment be worth today?
eBay's Business In-Depth
With that in mind, let's take a look at eBay's main business drivers.
eBay Inc. operates an online commerce platform that connects buyers and sellers across a wide range of merchandise categories. The marketplace supports both fixed-price and auction-style listings and provides tools that help sellers create storefronts, manage listings and serve customers. Over time, the company has evolved from a community-based auction site into a global marketplace with operations spanning the United States and international regions.
eBay generates net revenues primarily from transaction-based fees and other marketplace services, and it also earns revenue from advertising products sold to sellers. The company has expanded its advertising offerings across the platform, including promoted formats that help sellers increase visibility for their inventory. eBay also supports buyers and sellers through payments, checkout and other financial services partnerships that are designed to simplify transactions and improve conversion.
The company’s strategy emphasizes Focus Categories and consumer-to-consumer and recommerce experiences that aim to improve inventory quality and buyer engagement. It also operates businesses and marketplace capabilities in areas such as collectibles, live commerce and fashion.
Total net revenues were $11.1 billion in 2025. The company's operating region comprises the United States and international regions, which include the U.K., China, Germany and Rest of the World. In 2025, the company generated $5.79 billion in revenues from the United States (52% of net revenues), up 11% from 2024. International regions generated $5.31 billion of revenues (48% of net revenues), growing 5% compared with 2024. More precisely, eBay generated $1.57 billion, $1.25 billion, $978 million and $1.52 billion of revenues from the U.K., China, Germany and Rest of the world, respectively.
On July 30, 2026, eBay completed its acquisition of Depop, a consumer-to-consumer fashion marketplace, for $1.4 billion in cash, including preliminary purchase price adjustments. Depop adds a social-forward, discovery-led marketplace focused on pre-loved fashion and expands eBay’s portfolio in C2C and recommerce.
Bottom Line
While anyone can invest, building a lucrative investment portfolio takes research, patience, and a little bit of risk. If you had invested in eBay ten years ago, you're probably feeling pretty good about your investment today.
A $1000 investment made in October 2016 would be worth $3,694.38, or a gain of 269.44%, as of October 14, 2026, according to our calculations. This return excludes dividends but includes price appreciation.
Compare this to the S&P 500's rally of 266.01% and gold's return of 219.76% over the same time frame.
Analysts are anticipating more upside for EBAY.
eBay benefits from diversified revenue streams, with Advertising, Shipping and financial services supporting seller visibility, payment choice and transaction efficiency. eBay Live offers a promising growth avenue by expanding seller participation, buyer engagement and inventory discovery. Focus Categories, C2C and recommerce are strengthening marketplace relevance, while Depop broadens eBay's reach among younger consumers and pre-loved fashion. Strong cash generation supports reinvestment and shareholder distributions. However, eBay faces intense competition and rising spending on marketing, technology and seller experiences. Slower organic growth, Depop-related execution costs and persistent global weakness could limit expansion. FX volatility, tariffs, higher interest expense and reduced liquidity may further constrain financial flexibility.
The stock is up 7.76% over the past four weeks, and no earnings estimate has gone lower in the past two months, compared to 1 higher, for fiscal 2026. The consensus estimate has moved up as well.
Radical New Technology Could Hand Investors Huge Gains
Quantum Computing is the next technological revolution, and it could be even more advanced than AI.
While some believed the technology was years away, it is already present and moving fast. Large hyperscalers, such as Microsoft, Google, Amazon, Oracle, and even Meta and Tesla, are scrambling to integrate quantum computing into their infrastructure.
Senior Stock Strategist Kevin Cook reveals 7 carefully selected stocks poised to dominate the quantum computing landscape in his report, Beyond AI: The Quantum Leap in Computing Power .
Kevin was among the early experts who recognized NVIDIA's enormous potential back in 2016. Now, he has keyed in on what could be "the next big thing" in quantum computing supremacy. Today, you have a rare chance to position your portfolio at the forefront of this opportunity.
See Top Quantum Stocks Now >>Want the latest recommendations from Zacks Investment Research? Today, you can download 7 Best Stocks for the Next 30 Days. Click to get this free report
eBay Inc. (EBAY): Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).