Business Context and Reporting Period
Company: Wireless Ronin Technologies, Inc. (Note: Request metadata listed "Creative Realities, Inc." but the filing text identifies the registrant as Wireless Ronin Technologies, Inc.)
Filing Type: Form 8-K (Current Report)
Date: May 30, 2013
Event: Receipt of a significant purchase order from a new customer in the recreational vehicle manufacturing sector.
Key Financial Metrics
This filing reports specific transaction values rather than full-period financial statements. The filing text does not provide clear values for total revenue, profit, cash flow, margins, debt, or liquidity for the reporting period.
- New Purchase Order Value: Approximately $145,000
- Order Breakdown: $92,000 hardware, $21,000 software, $32,000 professional fees and hosting.
- Total Q2 2013 Orders from New Customer: $205,000 (includes prior $60,000 order for development content).
- Customer Scope: 35 dealerships.
Material Changes
The filing highlights the acquisition of a new customer relationship and a specific influx of orders totaling $205,000 for the second quarter of 2013. The filing text does not provide comparative data to quantify material changes versus prior periods for overall company performance.
Outlook and Management Commentary
Delivery Timeline: The Company expects to deliver and install the materials over the next 90 days following the May 30, 2013 order date.
Risks and Contingencies: The filing text does not explicitly state risks or contingencies associated with this specific order, though standard delivery and installation risks apply.
Investor Verification Checklist
- Verify the revenue recognition policy regarding the $145,000 order and the $60,000 prior order to determine when these amounts will be booked as revenue.
- Confirm the creditworthiness and financial stability of the new recreational vehicle manufacturer customer.
- Assess the impact of the 90-day delivery timeline on the Company's cash flow and operational capacity for Q2 and Q3 2013.
- Clarify the discrepancy between the request metadata ("Creative Realities, Inc.") and the filing registrant ("Wireless Ronin Technologies, Inc.").