Meta Platform META is benefiting from its accelerating growth into artificial intelligence (AI), which is driving significant top-line growth and positioning the company for further upside.
META’s release of the Muse family of models and the upgraded Meta AI assistant has positioned the company as a leader in personal superintelligence, with billions of users now accessing these AI-powered features. This surge in AI-driven engagement is translating directly into top-line growth, as evidenced by a 33% year-over-year increase in total revenues to $56.3 billion for the first quarter of 2026.
The company’s focus on integrating AI into its platforms, which includes Facebook, WhatsApp, Instagram, Messenger, and Threads, is driving user as well as advertising engagements. AI is heavily dependent on data, of which META has a trove, driven by its more than 3.56 billion daily users. Meta Platforms continues to see strong engagement trends with Instagram Reels, where watch time increased by 10% and Facebook video time increased by 8% globally in the first quarter of 2026. AI-translated videos are now watched weekly by more than 500 million users on Facebook and Instagram. Threads continue to grow with more than 500 million monthly active users.
Meta Platforms’ generative AI advertising tools are gaining strong traction, with more than 8 million advertisers using at least one GenAI ad creative tool in the first quarter of 2026. Video generation tools improved conversion rates by more than 3% while adoption among small and medium businesses has been particularly strong.
Meta Platforms is spending heavily on expanding AI infrastructure, which is expected to benefit the company’s top-line growth. For the second quarter of 2026, the company expects total revenues between $58 billion and $61 billion.
META Faces Stiff Competition
Meta Platforms is facing stiff competition from competitors like Snap SNAP and Reddit RDDT. Both Snap and Reddit are expanding their portfolio in the AI space.
Reddit’s investments in artificial intelligence (AI)-powered tools remain noteworthy. The launch and adoption of Reddit Max, an automated, AI-powered campaign tool, enabled advertisers to achieve a 17% reduction in cost per action and a 25% increase in conversion rate in the first quarter of 2026. About 50% of Max campaign advertisers now use AI-powered creative features, and brands like Cozy have reported a 35% higher ROAS and a 28% lower cost per acquisition with these tools.
Snap has reached 956 million monthly active users and 483 million daily active users in the first quarter of 2026, driven by the continued adoption of Augmented Reality Lenses, Spotlight and AI-powered features. Key growth drivers include its AI-powered automation solutions, AI Sponsored Snaps, Sponsored Snaps, Promoted Places, Dynamic Product Ads and subscription offerings, including Snapchat+, Memories Storage and Lens+.
META’s Share Price Performance, Valuation, and Estimates
META’s shares have lost 15.6% in the year-to-date period, underperforming the broader Zacks Computer & Technology sector’s return of 14.9%.
META Stock Performance
Image Source: Zacks Investment Research
META shares are overvalued, with a forward 12-month Price/Sales of 5.09X compared with the Internet - Software’s 3.54X. META has a Value Score of C.
META Valuation
Image Source: Zacks Investment Research
The Zacks Consensus Estimate for 2026 earnings is pegged at $33.01 per share, which has increased by a penny over the past 30 days. This suggests 40.53% year-over-year growth.
Meta Platforms, Inc. Price and Consensus
Meta Platforms, Inc. price-consensus-chart | Meta Platforms, Inc. Quote
Meta Platforms currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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This article originally published on Zacks Investment Research (zacks.com).