Planet Fitness, Inc. — Fiscal 2021 Form 10-K Summary
Reporting period: Fiscal year ended December 31, 2021. The filing is an annual report, not a standalone fourth-quarter filing. Planet Fitness is primarily a franchisor and operator of fitness centers, with additional revenue from corporate-owned stores and fitness-equipment sales.
Business Context
- At year-end, the system had approximately 15.2 million members and 2,254 stores across the United States, Canada, Puerto Rico, Panama, Mexico and Australia.
- Of the stores, 2,142 were franchised and 112 were corporate-owned; 2,246 stores were open and operating at December 31, 2021.
- Franchisees had signed area development agreements to open more than 1,000 additional stores, including more than 500 expected over the following three years.
- System-wide sales, consisting primarily of monthly dues and annual fees billed by the Company and franchisees, were $3.4 billion, compared with $2.4 billion in 2020 and $3.2 billion in 2019.
Financial Results and Key Metrics
| Metric | 2021 | 2020 | Change |
|---|---|---|---|
| Total revenue | $587.0 million | $406.6 million | Up 44.4% |
| Income from operations | $143.4 million | $59.8 million | Up 139.9% |
| Operating margin | 24.4% | 14.6% | Up 9.8 percentage points |
| Net income | $46.1 million | $(15.2) million | Returned to profitability |
| Net income attributable to Planet Fitness, Inc. | $42.8 million | $(15.0) million | Returned to profitability |
| Diluted EPS | $0.51 | $(0.19) | Improved |
| EBITDA | $194.9 million | $118.5 million | Up 64.5% |
| Adjusted EBITDA | $224.4 million | $120.4 million | Up 86.4% |
| Adjusted diluted EPS | $0.82 | $0.04 | Improved |
| Cash flow from operations | $189.3 million | $31.1 million | Up $158.2 million |
Revenue increased across all segments: franchise revenue was $290.7 million, corporate-owned stores revenue was $167.2 million, and equipment revenue was $129.1 million. Segment EBITDA was $194.3 million for Franchise, $49.2 million for Corporate-owned stores, and $29.7 million for Equipment; corporate and other costs were $(78.3) million.
Corporate-owned stores generated a 29.4% segment EBITDA margin. Reported four-wall EBITDA margin was approximately 34.0%, or 26.9% after applying the current 7% royalty rate. Approximately 62.6% of members were PF Black Card members, and average monthly dues per member were $17.63 at year-end.
Liquidity, Debt and Capital Resources
- Cash and cash equivalents were $545.9 million at December 31, 2021; restricted cash was $58.0 million, including approximately $42.0 million held by the securitization trustee.
- Total debt, excluding deferred financing costs, was $1.775 billion, including $75.0 million drawn under the 2018 Variable Funding Notes. Carrying value of total debt was $1.758 billion.
- Interest expense was $81.2 million, compared with $82.1 million in 2020.
- Capital expenditures were $54.1 million, including $22.6 million for new corporate-owned stores, $16.7 million for existing stores and $14.4 million for information systems.
- Net cash used in investing activities was $90.9 million, while net cash used in financing activities was $10.2 million. Cash, cash equivalents and restricted cash increased by $88.1 million.
- Management stated that available cash, operating cash flow and amounts drawn under the variable funding notes were expected to cover operating needs, capital expenditures, debt service and tax-benefit-arrangement obligations for at least the next 12 months.
- Tax benefit arrangement liabilities totaled $528.1 million, including $20.3 million classified as current.
Material Changes Versus Prior Periods
- Results rebounded materially from 2020, when COVID-19-related closures, suspended billing and reduced membership levels caused a substantial decline in revenue and profitability.
- Revenue remained below the 2019 level of $688.8 million, and EBITDA remained below the 2019 level of $271.3 million, indicating that the recovery was incomplete.
- Franchise segment EBITDA increased 69.0%, corporate-owned stores EBITDA increased 107.8%, and Equipment segment EBITDA increased 126.6% versus 2020.
- System-wide same-store-sales comparisons for 2021 and 2020 were not reported because stores were closed for portions of the comparable periods. Management reported a return to positive system-wide same-store-sales growth in the third and fourth quarters of 2021.
- The Company opened 132 total stores in 2021, including 125 franchised and seven corporate-owned stores. Two franchisee-owned stores were acquired and became corporate-owned.
- Other loss increased to $15.1 million, primarily due to a $17.5 million credit-loss expense on a held-to-maturity investment, partially offset by a $2.5 million insurance recovery.
- The Company invested $35.0 million in investments during 2021 and acquired a 21% interest in Planet Fitness Australia Holdings for $10.0 million.
Guidance, Outlook, Commentary and Unusual Items
- The filing does not provide formal quantitative revenue or earnings guidance.
- Management expects continued store expansion, membership growth, increased PF Black Card penetration, higher average royalty rates, increased brand investment and additional equipment sales.
- COVID-19 remains a material uncertainty. Stores may be required to close or operate under capacity, masking or other restrictions, and members are not charged dues for periods when their stores are closed.
- On February 10, 2022, after year-end, the Company refinanced portions of its securitized debt by issuing $900.0 million of 2022 Notes, including $425.0 million at 3.251% and $475.0 million at 4.008%, and replaced the 2018 variable funding facility with a $75.0 million facility that was fully drawn.
- On February 10, 2022, the Company acquired Sunshine Fitness, which operated 114 stores, for approximately $800.0 million, consisting of approximately $425.0 million in cash and $375.0 million in equity consideration.
- Following the refinancing and acquisition, management reported approximately $2.1 billion of outstanding debt. These transactions were subsequent events and were not reflected in the December 31, 2021 balance sheet.
- The Company’s growth and liquidity depend heavily on franchisee financial health, access to financing, successful new-store development and continued member demand.
Principal Risks and Contingencies
- COVID-19 or similar public-health events could cause store closures, lower memberships, deferred revenue, reduced development and lower equipment sales.
- High leverage and securitization covenants could restrict flexibility; rapid amortization events may reduce or eliminate cash available for operations and growth.
- Franchisee bankruptcies, disputes, nonrenewals, operating failures or insufficient financing could reduce royalty revenue and harm the brand.
- Competition from gyms, boutique studios, digital fitness and at-home fitness could pressure membership growth, pricing and retention.
- Cybersecurity incidents, payment-processing failures and evolving privacy, ACH, recurring-payment and consumer-protection rules could increase costs or disrupt collections.
- Indoor-tanning regulation and adverse public perceptions could affect PF Black Card demand and expose the Company or franchisees to compliance costs.
- The Company had approximately $6.7 million of maximum lease-guarantee exposure for certain franchisees; no material guarantee liability was accrued.
- A disputed Mexico franchisee put option remained unresolved at December 31, 2021; the Company estimated the purchase price would approximate the fair value of acquired assets.
- Legal proceedings arise in the ordinary course. The Company recorded an estimated $2.2 million obligation related to a judgment, offset by a fully reserved indemnification receivable.
Investor Verification Checklist
- Verify the effect of the Sunshine Fitness acquisition on 2022 store count, revenue mix, margins, leverage and integration costs.
- Reconcile the post-refinancing debt balance, repayment dates, interest rates, reserve requirements and covenant compliance.
- Monitor membership levels, PF Black Card penetration, average monthly dues and system-wide same-store sales as comparable periods normalize.
- Assess whether cash flow remains sufficient for debt service, tax receivable agreement payments, leases and planned capital expenditures.
- Review the $528.1 million tax benefit arrangement liability, potential acceleration provisions and sensitivity to future taxable income and tax rates.
- Evaluate franchisee financing, construction costs, store openings and the more than 1,000-store development pipeline.
- Confirm the resolution and financial impact of the Mexico put-option dispute and any other material legal or regulatory matters.
- Distinguish GAAP earnings and cash flow from non-GAAP measures such as EBITDA, Adjusted EBITDA and Adjusted net income.