Business Context and Reporting Period
Company: REED's, INC.
Filing Type: Form 8-K (Current Report)
Date of Report: October 13, 2016
Event: Announcement of third quarter 2016 earnings results.
Key Financial Metrics
The provided filing text serves as a notification of the earnings announcement and does not contain specific numerical data. The following metrics are not present in this document:
- Revenue
- Profit (Net Income)
- Cash Flow
- Margins
- Debt and Liquidity
Investors are directed to the press release furnished as Exhibit 99.1 and the Quarterly Report on Form 10-Q for detailed GAAP and non-GAAP financial figures.
Material Changes
The filing text does not provide specific data regarding material changes versus the prior comparable period. It notes that the Company uses non-GAAP measures to highlight trends in core business performance by eliminating specific financial items, but does not list the specific adjustments or results in this summary text.
Guidance, Outlook, and Management Commentary
- Conference Call: Management scheduled a conference call for October 13, 2016, at 4:30 PM ET to discuss the third quarter results.
- Non-GAAP Measures: Management utilizes non-GAAP measures internally to evaluate performance, believing they provide greater transparency regarding core operating trends compared to GAAP measures alone.
- Legal Disclaimer: The information in this Form 8-K and Exhibit 99.1 is not deemed "filed" for purposes of Section 18 of the Exchange Act and is not incorporated by reference into other filings unless expressly stated.
Important Facts for Investor Verification
- Verify the specific revenue and earnings figures in the press release (Exhibit 99.1) referenced in this filing.
- Review the reconciliation of GAAP to non-GAAP measures in the full press release or Form 10-Q to understand the adjustments made.
- Confirm the details of the conference call replay available on the Company's website under the "Investors" section.
- Note that this 8-K filing itself contains no numerical financial data.