Business Context and Reporting Period
Company: Marchex, Inc.
Filing Type: Form 8-K (Current Report)
Date of Report: July 29, 2004
Event: Announcement of a definitive agreement to acquire goClick.com, Inc., a provider of marketing technology and services for small merchants.
Key Financial Metrics
This filing is a current report regarding a corporate transaction and does not contain periodic financial statements (e.g., revenue, profit, cash flow, or debt levels). The only specific financial metric disclosed is the transaction value.
- Acquisition Price: $12.5 million
- Payment Structure: Combination of cash and stock
Material Changes
The material change reported is the execution of a definitive agreement to acquire goClick.com, Inc. This represents a strategic expansion into marketing technology services for small merchants. No comparative financial data or changes in operating metrics versus prior periods are provided in this document.
Guidance, Outlook, and Risks
Management Commentary: The filing references a press release (Exhibit 99.1) detailing the acquisition but does not include specific forward-looking guidance, earnings outlook, or detailed risk factors within the text of the 8-K itself.
Regulatory Note: The information furnished in this report is not deemed "filed" for purposes of Section 18 of the Exchange Act and shall not be incorporated by reference into other filings unless expressly stated.
Investor Verification Checklist
- Verify the exact split between cash and stock in the $12.5 million purchase price by reviewing Exhibit 99.1 (Press Release).
- Confirm the closing conditions and expected timeline for the acquisition of goClick.com, Inc.
- Assess the impact of the acquisition on Marchex's capital structure and liquidity, as this filing does not provide current balance sheet data.
- Review the full text of the press release for details on goClick.com's technology and customer base.