Business Context and Reporting Period
This Form 8-K is filed by Wireless Ronin Technologies, Inc. (referred to in metadata as Creative Realities, Inc.) for the reporting period of May 24, 2011. The filing discloses a significant commercial event under Item 8.01 Other Events.
Key Financial Metrics
The filing reports a specific transaction rather than comprehensive financial statements. Key metrics include:
- Total Purchase Order Value: $1.8 million
- Hardware Component: Approximately $1.0 million
- Software and Services Component (RoninCast): Approximately $0.8 million
- Customer Type: Existing automobile customer
The filing text does not provide clear values for overall revenue, profit, cash flow, margins, debt, or liquidity for the period.
Material Changes
The material change reported is the receipt of a new $1.8 million purchase order. The Company expects to complete the associated installations within 30 to 60 days of the report date. No comparative financial data versus prior periods is provided in this document.
Guidance, Outlook, and Risks
Management commentary is limited to the expectation of completing installations within the next 30 to 60 days. The filing does not contain formal forward-looking guidance, risk factors, contingencies, or discussions of unusual items beyond the specific purchase order event.
Investor Verification Checklist
- Verify the recognition timeline for the $1.8 million revenue based on the 30-60 day installation window.
- Confirm the identity of the "existing automobile customer" to assess concentration risk.
- Review subsequent filings to confirm the actual completion of installations and revenue recognition.
- Check for any conditions or contingencies attached to the purchase order not detailed in this summary.