Perion Network Ltd. Form 6-K Summary
Business Context and Reporting Period
This Form 6-K was filed by Perion Network Ltd. on September 11, 2019, covering the month of September 2019. The filing serves to distribute a press release regarding a product launch by the company's subsidiary, Undertone.
Key Financial Metrics
The filing text does not provide a clear value for revenue, profit, cash flow, margins, debt, or liquidity. This report is a current event disclosure and does not contain financial statements or performance metrics.
Material Changes
No material financial changes versus prior periods are reported in this document. The primary event is the strategic launch of the "Synchromatic Marketplace" by Undertone, designed to integrate high-impact digital ad formats with programmatic supply.
Guidance, Outlook, and Risks
Management commentary is limited to the announcement of the Synchromatic Marketplace launch. The filing does not contain updated financial guidance, specific risk factors, contingencies, or unusual items beyond the product release.
Investor Verification Checklist
- Verify the specific capabilities and market reception of the new Synchromatic Marketplace.
- Review the full text of the press release (Exhibit 99.1) for details on the "full suite of high impact digital ad formats."
- Check subsequent quarterly reports (Form 20-F or 10-Q) for financial impact resulting from this launch.