Oppenheimer analyst Jason Helfstein believes the recent pullback in Etsy (ETSY) is an opportunity to load up on a quality name at a discount. In a research note this morning, Helfstein upgraded the e-commerce marketplace to “Outperform” and assigned a $90 price target, which signals potential upside of about 20% from here.
Despite the recent selloff, ETSY shares currently sit about 25% above the price at which they started this year.
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www.barchart.comOppenheimer’s Bullish View on Etsy Stock
In his report, Helfstein touted Etsy’s successful integration of artificial intelligence (AI) across its platform.
According to the analyst, ongoing product enhancements and generative search capabilities are drastically improving product discovery and customer retention.
Crucially, these internal upgrades are helping ETSY decrease its long-standing reliance on Google Search for organic customer acquisition.
This is not only helping expand the company’s active user base but also protect its marketing margins from search engine algorithm fluctuations as well, the Oppenheimer analyst added.
That said, Etsy shares have a history of losing over 6.5% on average in October — a seasonal pattern that dulls its near-term appeal.
Why Are ETSY Shares Attractive?
Citing Etsy’s market-beating Q2 results, Helfstein raised its 2026 gross merchandise sales (GMS) estimate to a Street-high of 1% growth. More importantly, he expects a meaningful acceleration to about 5% over the next two years.
Even amid intensifying global competition in the handmade, vintage, and creative goods market, the analyst emphasizes that ETSY’s seller ecosystem and active app user position it for sustainable top-line growth.
All in all, the combination of mid-single-digit sales growth and robust operating margins bolsters confidence that Etsy stock can deliver on its long-term profitability goals, the analyst concluded.
Wall Street Remains Bullish on Etsy
While not as bullish as Oppenheimer, other Wall Street firms also view ETSY stock as attractive at current levels and recommend buying it for the long term.
According to Barchart, the consensus rating on Etsy sits at “Moderate Buy,” with the mean price target of about $87 indicating potential upside of nearly 18% over the next 12 months.
www.barchart.com On the date of publication, Wajeeh Khan did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. For more information please view the Barchart Disclosure Policy here.
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