Amazon's AMZN India business is back in focus after its quick-commerce arm, Amazon Now, crossed $1 billion in annualized gross sales over the trailing three months, a threshold the company describes as the fastest scale-up of any e-commerce unit in its India history.
According to Amazon India's own disclosure, orders on the platform have doubled every quarter since launch, with daily order volumes now around 700,000, translating to roughly a 10% share of the quick-commerce market by orders and about 14% by value. The service has expanded fourfold in under ten weeks, reaching more than 60 cities and towns through a network of more than 750 micro- and urban-fulfillment centers, with Amazon targeting 100 cities by Diwali and 1,000 dark stores by year-end as part of a previously announced plan to cover over 300 cities nationally.
This India push sits alongside broader momentum reflected in Amazon's global numbers. For the second quarter of 2026, the company reported worldwide net sales of $200.6 billion, up 20% year over year. Its International segment, which includes India, posted net sales of $42.2 billion, up 15% year over year, with segment operating income rising to $1.7 billion from $1.5 billion a year earlier. Separately, Amazon has been testing a Hindi-language version of its generative-AI assistant, Alexa+, among Indian users, signaling continued investment in the market ahead of a full rollout, though no India launch date has been confirmed.
The picture is not without caveats. Building and operating hundreds of dark stores and maintaining hyperlocal inventory is capital-intensive, and Amazon entered India's quick-commerce race well after rivals such as Blinkit, Instamart and Zepto had already built scale. Whether the momentum holds will depend on order frequency and average order value as the network moves from metros into smaller towns with thinner margins and less delivery density.
Amazon Competes With Walmart and DoorDash
Amazon's quick-commerce push in India draws a natural comparison to two U.S.-listed peers navigating similar instant-delivery bets. Walmart WMT, through its majority stake in Flipkart, operates Flipkart Minutes, directly competing with Amazon Now in the same Indian cities and price segments. Walmart's scale and existing supply chain give it leverage comparable to Amazon's, making this rivalry a proxy battle between two U.S. retail giants on foreign soil. DoorDash DASH, better known for U.S. food delivery, has been expanding into grocery and instant-commerce internationally, testing whether its logistics model translates beyond restaurants. Unlike Amazon, both Walmart and DoorDash face different regulatory and capital exposure as publicly listed U.S. companies reporting segment performance each quarter.
AMZN’s Share Price Performance, Valuation & Estimates
Amazon shares have returned 7.6% in the year-to-date period compared with the Zacks Internet – Commerce industry’s growth of 1.9% and the Zacks Retail-Wholesale sector’s decline of 0.9%, respectively.
AMZN’s Year-to-date Price Performance
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From a valuation standpoint, AMZN stock appears overvalued, trading at a forward 12-month price/earnings ratio of 21.99X, higher than the industry’s 20.65X. Amazon has a Value Score of D.
AMZN’s Valuation
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The Zacks Consensus Estimate for AMZN’s 2026 earnings is pegged at $13.06 per share, indicating an 82.15% increase from the figure reported in the year-ago quarter.
Amazon.com, Inc. Price and Consensus
Amazon.com, Inc. price-consensus-chart | Amazon.com, Inc. Quote
Amazon currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.
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This article originally published on Zacks Investment Research (zacks.com).