Filing Overview
Company: Glory Star New Media Group Holdings Limited (the filing does not identify the issuer as Cheer Holding, Inc.). Form: 6-K. Filed: August 10, 2021, covering August 2021. The report concerns a change in the company’s independent registered public accounting firm, not operating or financial results.
Business Context and Reporting Period
The company is a foreign private issuer that files annual reports on Form 20-F. The filing addresses auditor changes effective August 9, 2021 and the audit of the fiscal year ending December 31, 2021.
Financial and Operating Metrics
The filing does not provide current-period revenue, profit, cash flow, margins, debt, liquidity, or other operating metrics. It states that Friedman LLP’s audit reports for the years ended December 31, 2019 and 2020 contained no adverse opinion, disclaimer of opinion, or qualification or modification relating to uncertainty, audit scope, or accounting principles.
Material Changes
- Friedman LLP was dismissed effective August 9, 2021.
- Assentsure PAC was appointed as successor auditor effective August 9, 2021, including for the fiscal year ending December 31, 2021.
- The change was approved by the audit committee and board of directors on August 9, 2021.
- During Friedman’s engagement from February 21, 2020 through August 9, 2021, the company reported no disagreements regarding accounting principles, financial statement disclosure, or audit scope and procedures.
- The company reported no Form 20-F Item 16F reportable events during the years ended December 31, 2019 and 2020, or through August 9, 2021.
Outlook, Risks, and Unusual Items
The filing provides no business or financial guidance. The auditor transition is the principal unusual item. The company stated that, before appointing Assentsure, neither it nor anyone acting on its behalf consulted Assentsure regarding accounting principles, potential audit opinions, disagreements, or reportable events.
Friedman was requested to provide a letter to the SEC addressing the company’s disclosures; that letter is furnished as Exhibit 99.1. The filing is intended to satisfy applicable Form 20-F Item 16F reporting requirements and was incorporated by reference into specified Form S-8 and Form F-3 registration statements.
Investor Verification Items
- Verify the issuer identity, because the supplied metadata names Cheer Holding, Inc., while the filing names Glory Star New Media Group Holdings Limited.
- Review Exhibit 99.1 for Friedman’s response regarding the auditor change.
- Review the company’s subsequent Form 20-F and SEC filings for Assentsure’s audit report and any developments related to the transition.
- Confirm whether later filings disclose any disagreements, reportable events, audit qualification, or internal-control matters.