Planet Fitness, Inc. — FY2022 Form 10-K Summary
Business context and reporting period
Planet Fitness, Inc. is a franchisor and operator of fitness centers and a seller of fitness equipment. This Form 10-K covers the fiscal year ended December 31, 2022; the filing does not provide a separate fourth-quarter income statement or cash flow statement. The company operated through franchise, corporate-owned stores and equipment segments.
- Approximately 17.0 million members and 2,410 stores at year-end, including 2,176 franchised and 234 corporate-owned stores.
- Stores operated across all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico and Australia.
- System-wide sales were approximately $3.9 billion, including $3.5 billion from franchisee-owned stores and $395.1 million from corporate-owned stores.
- Franchisees had commitments under area development agreements to open more than 1,000 additional stores, including more than 500 over the following three years.
Financial performance and key metrics
| Metric | 2022 | 2021 | Change |
|---|---|---|---|
| Total revenue | $936.8 million | $587.0 million | +59.6% |
| Income from operations | $230.1 million | $143.4 million | +60.4% |
| Operating margin | 24.6% | 24.4% | +0.2 percentage points |
| Net income | $110.5 million | $46.1 million | +139.5% |
| Net income attributable to Planet Fitness, Inc. | $99.4 million | $42.8 million | +132.4% |
| Diluted EPS | $1.18 | $0.51 | +131.4% |
| EBITDA | $368.6 million | $194.9 million | +89.1% |
| Adjusted EBITDA | $365.8 million | $222.3 million | -1.0%* |
| Operating cash flow | $240.2 million | $189.3 million | +26.9% |
*Adjusted EBITDA reflects the filing’s restated methodology and excludes or includes certain unusual items; the reported decline differs from GAAP EBITDA growth.
- Franchise segment revenue increased 13.4% to $329.6 million; franchise segment EBITDA increased 11.6% to $216.8 million.
- Corporate-owned stores revenue increased 126.9% to $379.4 million, substantially due to the Sunshine Fitness acquisition; segment EBITDA increased 188.8% to $142.1 million.
- Equipment revenue increased 76.4% to $227.7 million, driven by higher new-store and replacement-equipment sales; equipment segment EBITDA increased 99.1% to $59.1 million.
- System-wide same-store sales increased 11.4%, with franchisee-owned stores up 11.2% and corporate-owned stores up 13.1%.
- Corporate-owned stores had a 37.5% segment EBITDA margin and approximately 42.0% four-wall EBITDA margin; royalty-adjusted four-wall EBITDA margin was approximately 34.8%.
Cash flow, liquidity, debt and capital allocation
- Cash and cash equivalents were $409.8 million and restricted cash was $62.7 million at December 31, 2022.
- Net cash used in investing activities was $506.6 million, including $424.9 million for acquisitions and $100.1 million of capital expenditures.
- Capital expenditures increased from $54.1 million to $100.1 million, including $40.8 million for new corporate-owned stores, $43.3 million for existing stores and $15.8 million for information systems.
- Total debt principal outstanding was approximately $2.025 billion, with $1.999 billion reported net of deferred financing costs. Interest expense was $88.6 million.
- The February 2022 refinancing issued $900 million of Series 2022-1 fixed-rate notes. The $75 million variable funding facility was fully repaid on May 9, 2022 and was undrawn at year-end.
- Management stated that available cash, operating cash flow and variable funding capacity were expected to cover anticipated debt service, tax-benefit arrangement payments, capital expenditures and working capital needs for at least the next 12 months.
- The company repurchased 1.53 million Class A shares for $94.3 million during 2022. A new authorization permits up to $500 million of repurchases; no shares were repurchased during the fourth quarter.
- No cash dividends were declared or paid.
Material changes versus the prior comparable period
- The Sunshine Fitness acquisition closed on February 10, 2022 for $824.6 million, consisting of $430.9 million in cash and $393.7 million in equity consideration. It added 114 stores and materially increased corporate-owned store revenue, expenses, assets and depreciation.
- Goodwill increased from $228.6 million to $702.7 million, primarily due to $488.5 million of goodwill recorded for Sunshine Fitness.
- Corporate-owned stores increased from 112 to 234, while total stores increased from 2,254 to 2,410.
- Revenue mix shifted toward corporate-owned stores and equipment, while the franchise segment’s share of revenue declined from 49.5% to 35.2%.
- Income tax expense increased to $50.5 million from $5.7 million, and the effective tax rate increased to 31.3% from 10.9%, primarily due to deferred-tax remeasurement and higher pretax income.
- Interest expense increased 9.1% due to the refinancing and higher debt principal; the company also recorded a $1.6 million loss on extinguishment of debt.
- All 2,410 stores were open and operating at December 31, 2022, and membership exceeded the prior March 2020 peak.
Guidance, outlook, commentary, risks and unusual items
- Management did not provide specific numerical revenue, EBITDA or earnings guidance in the provided filing text.
- Management’s growth strategy emphasizes new franchised stores, same-store sales, increased PF Black Card penetration, higher royalty rates, marketing investment and equipment sales. PF Black Card penetration was 62.5% at year-end, versus 60.0% in 2018; average monthly dues increased to $18.01 from $16.52 over that period.
- Unusual 2022 items included Sunshine-related transaction costs of $5.5 million, an $8.6 million legal reserve related to a preliminary Mexico settlement, a $2.5 million reversal of an investment credit-loss allowance, a $1.3 million gain on the sale of six Colorado stores and a $13.8 million tax-benefit-arrangement remeasurement gain.
- The company recorded a $50.5 million net tax provision and had $494.5 million of liabilities under tax-benefit arrangements, generally requiring payment of 85% of certain realized or deemed tax savings.
- Key risks include substantial leverage, refinancing and rapid-amortization provisions, franchisee financial performance and renewals, store development and construction costs, inflation and supply-chain disruption, competition, consumer demand, cyber and data-privacy incidents, payment-system dependence, indoor-tanning regulation, legal claims and regulatory requirements affecting recurring memberships and cancellations.
- The company had approximately $3.5 billion of contractual obligations, including $2.025 billion of debt principal, $431.2 million of debt interest, $494.5 million of tax-benefit obligations and $456.6 million of operating lease payments.
- Off-balance-sheet lease guarantees for certain franchisees had a maximum commitment of approximately $5.9 million; no material liability was accrued.
- Management and KPMG reported effective disclosure controls and internal control over financial reporting, with unqualified audit opinions.
Important facts for investors to verify
- Reconcile reported growth with the Sunshine acquisition’s partial-year contribution and determine the underlying organic revenue and EBITDA growth.
- Assess the sustainability of 11.4% system-wide same-store sales growth, membership growth and PF Black Card penetration.
- Review debt amortization and anticipated repayment dates, including significant principal payments in 2025 and 2026 and the potential effect of refinancing conditions.
- Evaluate cash requirements for debt service, lease obligations, tax-benefit arrangements, capital expenditures and share repurchases.
- Review the valuation assumptions supporting $233.1 million of reacquired franchise rights and $488.5 million of Sunshine-related goodwill, including revenue growth, EBITDA and discount-rate assumptions.
- Monitor the Mexico litigation settlement and associated store acquisition, franchisee disputes and other legal contingencies.
- Confirm the impact of the new $500 million share repurchase authorization and the absence of a dividend policy.