Business Context and Reporting Period
This Form 8-K Current Report from REED's, INC. (NYSE American: REED) covers the date of December 29, 2025. The filing primarily addresses Item 5.02 regarding the appointment of a new Chief Operating Officer and Item 7.01 regarding Regulation FD disclosure of a press release.
Key Financial Metrics
The filing text does not provide a clear value for revenue, profit, cash flow, margins, debt, or liquidity. This report focuses exclusively on executive compensation and appointment details rather than financial performance metrics.
Material Changes
The material change reported is the appointment of Neal Cohane as Chief Operating Officer, effective January 5, 2026. Mr. Cohane, 65, previously served as the Company's Chief Sales Officer from 2007 to 2022 and most recently as Chief Sales Officer at Eastroc Beverages.
Guidance, Outlook, and Compensation Details
Management commentary is limited to the announcement of the executive appointment. The filing details the following compensatory arrangements for Mr. Cohane:
- Base Salary: $320,000 per year.
- Discretionary Bonus: Eligible for up to 80% of base salary based on corporate and individual objectives.
- Stipend: $1,000 per month, including a car allowance.
- Equity Incentive: Target grant date value of $500,000, subject to performance and service conditions.
No specific financial guidance, outlook, risks, or contingencies regarding the company's operations were disclosed in this filing.
Investor Verification Checklist
- Verify the effective date of Neal Cohane's appointment (January 5, 2026).
- Review the full text of the Offer Letter (Exhibit 10.1) for specific performance milestones tied to the bonus and equity awards.
- Confirm the press release details (Exhibit 99.1) for any additional strategic context regarding the leadership change.
- Note that this filing contains no financial data; refer to the most recent 10-K or 10-Q for financial metrics.