WWW Raises 2026 Outlook as Saucony and Merrell Drive Growth Higher

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WWW Raises 2026 Outlook as Saucony and Merrell Drive Growth Higher

Wolverine World Wide, Inc. WWW followed its second-quarter earnings beat by lifting fiscal 2026 expectations for revenues, gross margin, adjusted operating margin, adjusted earnings and operating free cash flow. Management cited stronger marketplace execution, supply-chain efficiencies and operating leverage in the higher outlook.

Merrell and Saucony remain central to that progress. Tariffs still pressure gross margin, however, so the raised outlook sets a higher bar for execution through the second half.

Wolverine World Wide, Inc. Price, Consensus and EPS Surprise

Wolverine World Wide, Inc. Price, Consensus and EPS Surprise

Wolverine World Wide, Inc. price-consensus-eps-surprise-chart | Wolverine World Wide, Inc. Quote

WWW's Q2 Beat Set the Stage for Higher Guidance

Second-quarter revenues rose 6.8% to $506.4 million, above management's $495-$500 million outlook. Adjusted earnings came to 40 cents per share, topping the prior 35-38-cent range and increasing 14.3% year over year.

Adjusted operating margin expanded 80 basis points to 10%. The improvement came even as gross margin declined 70 basis points to 46.5%, as revenue growth and disciplined operating expense management helped offset tariff pressure.

Wolverine Lifts Revenue and EPS Expectations

Fiscal 2026 revenue guidance increased to $1.98-$2 billion from $1.96-$1.985 billion. The updated range implies reported revenue growth of about 6.2% at the midpoint.

Adjusted earnings guidance rose to $1.55-$1.65 per share from $1.43-$1.58. Wolverine also raised its Active Group constant-currency revenue outlook to high-single-digit growth from mid-single digits.

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WWW Targets More Margin Leverage Despite Tariffs

Full-year gross-margin guidance increased to approximately 46.9% from 46.4%, while adjusted operating-margin guidance moved to about 9.9% from 9.5%. Management tied the gross-margin revision to stronger marketplace execution, supply-chain efficiencies and modestly lower tariffs.

The outlook assumes existing tariff rates remain in place for the rest of 2026 and excludes any refund related to roughly $36 million of previously paid IEEPA tariffs. The second quarter carried an approximately 310-basis-point unmitigated tariff impact, making mitigation important to reaching the higher margin targets.

Saucony Gives Wolverine a Bigger Growth Engine

Saucony revenues increased 9% in constant currency to $158.6 million in the second quarter, building on 40% growth a year earlier. Management raised the brand's fiscal 2026 outlook to mid-teens growth as Saucony gained share at U.S. run specialty and expanded consumer interest internationally.

Deckers Outdoor Corporation DECK reported a 7.7% increase in HOKA brand net sales for the quarter ended June 30, 2026. NIKE, Inc. NKE reported fiscal fourth-quarter revenues down 1% for the period ended May 31, 2026, illustrating uneven growth across major athletic-footwear players.

WWW's Higher Cash Flow Outlook Strengthens the Plan

Operating free cash flow guidance increased to $115-$130 million from $105-$120 million, while capital expenditures remain expected at approximately $20 million. That gives Wolverine more room to fund growth priorities while continuing to repair the balance sheet.

Net debt fell $125 million year over year to $443 million, inventory declined 17% to $269.3 million and revolver borrowings dropped to $54 million from $135 million. Management expects cash generation to support further debt reduction alongside investment in brands and capabilities.

WWW's Ratings Echo the Improving Earnings Trend

The raised outlook makes Wolverine's second-half setup more constructive, but execution remains central. Brand growth must keep translating into operating leverage while tariff mitigation and supply-chain actions support the higher margin targets.

WWW currently carries a Zacks Rank #2 (Buy), with a Value Score of A, Growth Score of A, VGM Score of A and Momentum Score of B. These Style Scores complement the Zacks Rank across value, growth and momentum characteristics, with A or B scores viewed favorably alongside top Zacks Ranks. The combination supports a positive near-term profile without guaranteeing performance. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

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This article originally published on Zacks Investment Research (zacks.com).

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