Should Value Investors Buy FitLife Brands (FTLF) Stock?

While the proven Zacks Rank places an emphasis on earnings estimates and estimate revisions to find strong stocks, we also know that investors tend to develop their own individual strategies. With this in mind, we are always looking at value, growth, and momentum trends to discover great companies.

Of these, perhaps no stock market trend is more popular than value investing, which is a strategy that has proven to be successful in all sorts of market environments. Value investors use tried-and-true metrics and fundamental analysis to find companies that they believe are undervalued at their current share price levels.

Luckily, Zacks has developed its own Style Scores system in an effort to find stocks with specific traits. Value investors will be interested in the system's "Value" category. Stocks with both "A" grades in the Value category and high Zacks Ranks are among the strongest value stocks on the market right now.

One stock to keep an eye on is FitLife Brands (FTLF). FTLF is currently sporting a Zacks Rank #1 (Strong Buy), as well as a Value grade of A. The stock has a Forward P/E ratio of 13.17. This compares to its industry's average Forward P/E of 16.03. Over the past year, FTLF's Forward P/E has been as high as 17.71 and as low as 9.21, with a median of 13.20.

Value investors also frequently use the P/S ratio. This metric is found by dividing a stock's price with the company's revenue. This is a popular metric because sales are harder to manipulate on an income statement, so they are often considered a better performance indicator. FTLF has a P/S ratio of 0.84. This compares to its industry's average P/S of 1.54.

These are only a few of the key metrics included in FitLife Brands 's strong Value grade, but they help show that the stock is likely undervalued right now. When factoring in the strength of its earnings outlook, FTLF looks like an impressive value stock at the moment.

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This article originally published on Zacks Investment Research (zacks.com).

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