PSQ Holdings, Inc. Form 8-K Summary
Business Context and Reporting Period
This Current Report on Form 8-K was filed by PSQ Holdings, Inc. on December 18, 2025. The report discloses preliminary, unaudited Gross Merchandise Volume (GMV) results for the four-day Black Friday through Cyber Monday (BFCM) period in 2025. The company operates a financial technology platform (PSQ Payments) and a credit business (Credova).
Key Financial Metrics
The filing provides non-GAAP GMV metrics for the BFCM period but does not report GAAP revenue, profit, cash flow, margins, debt, or liquidity figures.
- PSQ Payments GMV: $7.8 million in 2025 (up from $1.2 million in 2024).
- Credova Credit Business GMV: $1,238,000 in 2025 (up from $706,000 in 2024).
- Credova Loan and Lease Contracts: 1,066 contracts in 2025 (up from 931 contracts in 2024).
Material Changes Versus Prior Period
Comparing the 2025 BFCM period to the 2024 BFCM period:
- PSQ Payments GMV increased by approximately $6.5 million, representing a 536% year-over-year increase.
- Credova credit business GMV increased by approximately $533,000, representing a 75% year-over-year increase.
- The number of loan and lease contracts entered into by Credova increased by 675, representing a 73% year-over-year increase.
Guidance, Outlook, and Risks
The filing contains no forward-looking guidance, earnings outlook, or management commentary regarding future financial performance beyond the historical BFCM data. The company explicitly states that the GMV metrics are unaudited, based on internal estimates, and subject to adjustment. The data is not a substitute for full financial statements prepared in accordance with GAAP. The filing includes standard forward-looking statement disclaimers noting that actual results may differ materially due to known and unknown risks.
Investor Verification Checklist
- Verify that GMV is a non-GAAP measure and does not represent revenue earned by the company.
- Confirm that the reported figures are preliminary, unaudited, and subject to future adjustment.
- Review the company's full annual or quarterly reports for audited GAAP financial statements, as this 8-K does not contain revenue, profit, or balance sheet data.
- Assess the sustainability of the reported BFCM growth rates for the full fiscal year ending December 31, 2025.