The Beamr (NASDAQ: BMR ) stack turns lower-resolution feeds into the 4K viewers expect – without the delivery-cost penalty upscaling normally carries. Real viewers confirm the result
Billions of viewers spent this summer watching the World Cup, and many of them did it on 4K screens. They carry that expectation to everything they watch next, but what they don’t always know is how often the “4K” they see is actually upscaled 4K.
A large share of premium live sports still leaves the venue as a lower-resolution feed. The jump to 4K happens somewhere else, often inside the television set itself, without production control over the result. Rebuilding contribution infrastructure to native 4K is a multi-year process. The gap between what leaves the venue and what viewers expect needs closing now.
The full workflow – AI upscaling, CABR compression, and VISTA verification – will be demonstrated live at IBC 2026 in Amsterdam, September 11–14, at Stand 1.D22 (Hall 1). Broadcasters, rights holders, and streaming platforms can arrange a private meeting and demonstration at beamr.com/ibc26 .
Learn more: read the press release Beamr Brings NVIDIA Video Super Resolution to Live Sports and Broadcast Video
About Beamr
Beamr powers efficient video workflows across high-growth markets, such as media and entertainment, user-generated content, machine learning, and autonomous vehicles. Its flexible deployment options include on-premises, private or public cloud, with convenient availability for Amazon Web Services (AWS) and Oracle Cloud Infrastructure (OCI) customers.
Featured image from Beamr.
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