Snap (SNAP) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates

Snap (SNAP) Q2 Earnings: Taking a Look at Key Metrics Versus Estimates

Snap (SNAP) reported $1.6 billion in revenue for the quarter ended June 2026, representing a year-over-year increase of 18.9%. EPS of $0.06 for the same period compares to -$0.01 a year ago.

The reported revenue represents a surprise of +4.31% over the Zacks Consensus Estimate of $1.53 billion. With the consensus EPS estimate being $0.07, the EPS surprise was -14.29%.

While investors closely watch year-over-year changes in headline numbers -- revenue and earnings -- and how they compare to Wall Street expectations to determine their next course of action, some key metrics always provide a better insight into a company's underlying performance.

As these metrics influence top- and bottom-line performance, comparing them to the year-ago numbers and what analysts estimated helps investors project a stock's price performance more accurately.

Here is how Snap performed in the just reported quarter in terms of the metrics most widely monitored and projected by Wall Street analysts: Daily Active Users (DAU) - Total Global: 493 million versus 486.99 million estimated by nine analysts on average. Average revenue per user (ARPU) - Total Global: $3.25 versus $3.15 estimated by eight analysts on average. Daily Active Users (DAU) - North America: 92 million compared to the 91.69 million average estimate based on six analysts. Daily Active Users (DAU) - Europe: 98 million compared to the 96.63 million average estimate based on six analysts. Daily Active Users (DAU) - Rest of World: 303 million versus 298.1 million estimated by six analysts on average. Average revenue per user (ARPU) - Europe: $3.62 versus $3.62 estimated by six analysts on average. Average revenue per user (ARPU) - Rest of World: $1.00 versus $1.04 estimated by six analysts on average. Average revenue per user (ARPU) - North America: $10.26 compared to the $9.39 average estimate based on five analysts. Employees (full-time; excludes part-time, contractors, and temporary personnel): 4.72 billion versus the three-analyst average estimate of 4.86 billion. Geographic Revenue- Europe: $353.81 million versus the seven-analyst average estimate of $349.37 million. The reported number represents a year-over-year change of +33.3%. Geographic Revenue- Rest of World: $302.3 million versus the seven-analyst average estimate of $311.49 million. The reported number represents a year-over-year change of +16.7%. Geographic Revenue- North America: $942.88 million versus the six-analyst average estimate of $859.44 million. The reported number represents a year-over-year change of +14.9%.

View all Key Company Metrics for Snap here>>>

Shares of Snap have returned -3.1% over the past month versus the Zacks S&P 500 composite's +0.2% change. The stock currently has a Zacks Rank #4 (Sell), indicating that it could underperform the broader market in the near term.

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This article originally published on Zacks Investment Research (zacks.com).

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