How much a stock's price changes over time is a significant driver for most investors. Not only can price performance impact your portfolio, but it can help you compare investment results across sectors and industries as well.
The fear of missing out, or FOMO, also plays a factor in investing, especially with particular tech giants, as well as popular consumer-facing stocks.
What if you'd invested in Shopify (SHOP) ten years ago? It may not have been easy to hold on to SHOP for all that time, but if you did, how much would your investment be worth today?
Shopify's Business In-Depth
With that in mind, let's take a look at Shopify's main business drivers.
Ottawa,Canada-based Shopify Inc. is a leading global commerce platform that helps in starting, scaling, marketing, and running a business of any size. Its platform and services are engineered for simplicity and reliability, while delivering a better shopping experience for customers everywhere.
Merchants use the company’s comprehensive, multi-channel commerce platform to run business across various sales channels, including web and mobile storefronts, physical retail locations, social media storefronts, and marketplaces. Shopify offers an integrated back-end system that enables merchants manage products and inventory, process orders and payments, ship orders, build customer relationships and leverage analytics.
As of Dec. 31, 2025, SHOP had millions of merchants from more than 175 countries with 44% in the United States, 31% in Europe, the Middle East and Africa, 16% in Asia Pacific, Australia and China, 5% in Canada and 5% in Latin America (Mexico and South America).
Shopify’s rich ecosystem of partners helps in extending the functionality of its platform through the development of apps. As of Dec. 31, 2025 more than 21,000 apps were available in the Shopify App Store.
In 2025, revenues came in at $11.6 billion. Shopify generates revenues from two sources: Subscription Solutions (24% of 2025 revenues) and Merchant Solutions (76%).
Shopify generates subscription revenues through the sale of subscriptions to its platform and from variable platform fees, as well as through the sale of subscriptions to Point of Sale Pro offering, the sale of apps, the registration of domain names and the sale of themes. The majority of its gross merchandise volume (GMV) has been generated from merchants subscribing to Shopify Plus plan and enterprise offerings.
Shopify generates the majority of merchant solutions revenue from fees that it charges merchants on their customer orders processed through Shopify Payments. The company also derives merchant solutions revenue from other product offerings including lending and financial products, referral fees from partners and the sale of shipping labels.
Bottom Line
Anyone can invest, but building a successful investment portfolio requires research, patience, and a little bit of risk. So, if you had invested in Shopify, ten years ago, you're likely feeling pretty good about your investment today.
According to our calculations, a $1000 investment made in October 2016 would be worth $40,085.10, or a gain of 3,908.51%, as of October 22, 2026, and this return excludes dividends but includes price increases.
In comparison, the S&P 500's gained 262.29% and the price of gold went up 214.69% over the same time frame.
Going forward, analysts are expecting more upside for SHOP.
Shopify's growth case remains supported by broad merchant gains, deeper payments adoption and expansion across online, offline and B2B channels. AI tools are becoming a larger part of merchant discovery and operations, while Catalog, Sidekick and agentic integrations extend Shopify into emerging commerce surfaces. International localization and enterprise wins add runway, and rising free cash flow margins show that investment is being funded with greater operating discipline. Management's third-quarter outlook points to continued revenue growth and further expense leverage. Risks remain from discretionary spending exposure, competition from scaled commerce platforms and a revenue mix that can keep gross profit growth below revenue growth. Even so, Shopify's widening ecosystem and cash generation support a balanced view.
The stock is up 22.45% over the past four weeks, and no earnings estimate has gone lower in the past two months, compared to 2 higher, for fiscal 2026. The consensus estimate has moved up as well.
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Shopify Inc. (SHOP): Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).