Business Context and Reporting Period
Company: Wireless Ronin Technologies, Inc. (Note: Metadata lists "Creative Realities, Inc." but the filing text identifies the registrant as Wireless Ronin Technologies, Inc.)
Filing Type: Form 8-K (Current Report)
Date: May 30, 2013
Context: The Company reported a significant new purchase order received from an existing customer in the food service industry.
Key Financial Metrics
This filing reports a specific transaction rather than periodic financial statements. Key metrics related to the event include:
- Total Purchase Order Value: Approximately $452,000
- Hardware Component: $265,000
- Software Component: $110,000
- Services Component: $77,000 (Technical services, annual hosting, and support)
- Scope: Approximately 230 screens and related hardware/software
Note: The filing text does not provide clear values for overall revenue, profit, cash flow, margins, debt, or liquidity for the reporting period.
Material Changes
The filing discloses a material event regarding a new contract. There is no comparative data provided in this document to assess changes versus prior periods for general financial performance.
Outlook and Management Commentary
Delivery Timeline: The Company expects to deliver and install the materials within the next 90 days from the date of the report (May 30, 2013).
Customer Base: The order was placed by an existing customer, indicating continued engagement with current clients in the food service sector.
Investor Verification Checklist
- Verify the correct registrant name (Wireless Ronin Technologies, Inc. vs. Creative Realities, Inc.) in subsequent filings.
- Monitor the 90-day delivery window to confirm revenue recognition timing.
- Review future 10-Q or 10-K filings to see how this $452,000 order impacts total quarterly revenue.
- Assess the mix of recurring revenue (hosting/support) versus one-time sales (hardware) in future periods.