How much a stock's price changes over time is important for most investors, since price performance can both impact your investment portfolio and help you compare investment results across sectors and industries.
FOMO, or the fear of missing out, also plays a role in investing, particularly with tech giants and popular consumer-facing stocks.
What if you'd invested in Williams-Sonoma (WSM) ten years ago? It may not have been easy to hold on to WSM for all that time, but if you did, how much would your investment be worth today?
Williams-Sonoma's Business In-Depth
With that in mind, let's take a look at Williams-Sonoma's main business drivers.
Headquartered in San Francisco, CA, Williams-Sonoma, Inc. is a multi-channel specialty retailer of premium quality home products. Incorporated in 1973, the company has five brands and each brand is currently an operating segment.
Pottery Barn (accounting for 38.4% of fiscal 2025 net revenues) is the company's largest brand and offers premium-quality furniture, lighting, tabletop, outdoor, and decorative accessories.
West Elm (23.8%) produces personalized products designed by the company’s team of artists and designers.
Williams-Sonoma (17.5%) offers cookware, tools, cutlery, electrics, tabletop and bar, outdoor, furniture and cookbooks.
Pottery Barn Kids and Teen (14.6%) deals in products for setting up nurseries, bedrooms, and play spaces. It also caters to the teenage population with furniture, bedding, lighting and decorative accents for teen bedrooms, dorm rooms, study spaces and lounges.
Other segment (5.7%) primarily consists of international franchise operations, Rejuvenation and Mark and Graham. Rejuvenation offers premium quality products that are inspired by history and manufactured in facilities in Portland, OR. Mark and Graham are known for personalized gift items. The brand manufactures women’s and men’s accessories, home décor as well as seasonal items.
(Note: Zacks identifies fiscal years by the month in which the fiscal year ends, while WSM identifies its fiscal year by the calendar year in which it begins; so comparable figures for any given fiscal year, as published by WSM, will refer to this same fiscal year as being the year before the same year, as identified by Zacks).
Bottom Line
Anyone can invest, but building a successful investment portfolio requires research, patience, and a little bit of risk. So, if you had invested in Williams-Sonoma, ten years ago, you're likely feeling pretty good about your investment today.
A $1000 investment made in June 2016 would be worth $9,110.26, or a 811.03% gain, as of June 29, 2026, according to our calculations. Investors should note that this return excludes dividends but includes price increases.
In comparison, the S&P 500's gained 260.95% and the price of gold went up 196.91% over the same time frame.
Analysts are forecasting more upside for WSM too.
Williams-Sonoma's outlook is supported by broad-based comparable growth across brands and channels, along with consistent earnings execution. In the first quarter of fiscal 2026, comparable brand revenues increased 4.8% year over year. The company continues to benefit from its digital-first model, proprietary product portfolio and AI-enabled customer engagement tools, which are helping drive market share gains. Management reiterated its revenue and margin outlook and continues to return cash through dividends and buybacks. Shares of Williams-Sonoma have outperformed the industry year to date. However, margins remain sensitive to tariff flow-through and macro volatility, and a weak housing backdrop can limit big-ticket demand. Earnings estimates for fiscal 2026 have moved down in the past seven days, depicting analysts' concern.
The stock has jumped 17.50% over the past four weeks. Additionally, no earnings estimate has gone lower in the past two months, compared to 7 higher, for fiscal 2026; the consensus estimate has moved up as well.
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Williams-Sonoma, Inc. (WSM): Free Stock Analysis Report
This article originally published on Zacks Investment Research (zacks.com).